SATTVA - Healthy Snack | RohanBrands

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Product Designer

UI/UX Case Study, May 2024

My Role

UI/UX Designer - My responsibilities included user research, defining design requirements, wireframing, and prototyping for Sattva's platform. I aimed to ensure the platform met user needs and aligned with the brand's mission of promoting wellness through nutritious snacking options.

Timeline & Status

1 Week

Overview

Sattva is a fictional brand that aims to revolutionize the snacking industry by offering healthy, affordable, and tasty snacks to consumers. I was tasked with designing the e-commerce platform for Sattva, with a focus on enhancing the user experience and promoting healthier snack choices.

This case study offers a detailed exploration of the design journey, covering research, analysis, and final design development. Its goal is to showcase the effectiveness of the solutions employed to enhance the user experience for Sattva customers.

A website providing healthy, affordable and tasty snacks to prevent people from diseases cause by eating unhealthy food.

HIGHLIGHTS

• THE PROBLEM

Lack of Transparency Impacts Consumer Trust

There are bunch of brands that are just spamming their products instead of becoming transparent which has impacted brand loyalty. Limited transparency in product information, and a disconnect between consumer preferences and available choices also impacted consumer satisfaction.

These issues hindered the ability to meet the evolving needs of health-conscious consumers and resulted in a gap between market demand and product offerings.

• RESEARCH & PAIN POINTS

User Research: Summary

During the research phase, my primary objective was to understand the motivations behind consuming unhealthy snacks despite awareness of their consequences, as well as to identify the challenges faced by individuals seeking to incorporate/buy healthier snack options online.

User Research: Pain Points

Lack of awareness and education. Lack of awareness of benefits and nutritional info. about healthy snacks leads to poor purchasing decisions, often favoring unhealthy options.

Personalized Snack Preferences. Consumers seek personalized recommendations and customization options tailored to their dietary preferences and health goals.

Perception of taste, quality and cost. People perceive healthy snacks as less tasty than processed ones, and they worry about quality, freshness, and cost when ordering online.

Trust and safety concerns. People distrust unfamiliar websites/brands, worried about authenticity, reliability, safety, sustainability, and ingredients.

Lack of transparency. No transparency among the ingredients and nutritional info. as well as insufficient information related to product.

ADDITIONAL FINDINGS

Peer pressure, stress-driven cravings, and long unhealthy snacking habits discourage individuals from opting for healthier snack choices.

Persona: Emily

Problem Statement: Young professionals aged 25-35, prioritizing health despite time and budget constraints, face difficulties in finding high-quality, affordable healthy snacks online. Existing options prioritize cost over quality, offer limited variety, lack transparency on ingredients impacting their ability to make informed choices aligned with their dietary preferences and lifestyle.

USER STORY

"As a health-conscious professional with limited time, I need convenient and affordable healthy snack options that match my dietary preferences, so I can prioritize my well-being while managing my busy schedule.” - Emily

User journey map

Scenario: Emily discovers SATTVA's platform while browsing online for healthy snack options.

• IDEATION & SOLUTIONS

Competitive Audit

Competitors: YogaBar, Slurrp farm, Eat anytime Too yumm, Four Thirty, Open Secret.
I researched to understand the solutions they offer for the identified pain points and problems.

Solutions & Features

Forum (Reviews & Healthy Stuff)

FAQs Section (Detailed Info.)

Taste Profile Section

Filter option (Dietary preferences and Health goals)

SATTVA's Healthy Snack Platform, will enable users to make informed and satisfying snack choices tailored to their dietary preferences and health goals.

This benefits health-conscious and busy professionals by providing transparent information about ingredients, and its benefits to improve their overall well-being.

The forum feature offers insights into SATTVA's products, benefits, and healthy living tips, fostering trust and education.

FAQs offer detailed info. info of products, including health benefits, best time to eat and other inquiries to make informed decisions.

Filter option helps to discover products through tags according to dietary preferences and health objectives.

Taste profile section of each product helps to find the perfect match for cravings.

• STARTING THE DESIGN

Paper and digital wireframes

In this phase, I focused on creating a skeletal framework of Sattva's website, outlining the key elements and functionality of each page. By sketching out the layout and structure, I aimed to visualize the user experience and ensure seamless navigation and interaction.

• FINAL DESIGNS

Final mockups and prototype

Here, I transformed the wireframes into visually appealing designs with realistic content and imagery.

View the prototype ⬅️

Design system, Components & Assets

• TAKEAWAYS

Impact

The platform will empower users to make healthier snack choices aligned with their dietary preferences and lifestyle, potentially reducing health issues associated with consuming unhealthy snacks.

What I learned

The main thing that I learned is, we should always keep in mind the specific problem that we are aiming to solve, otherwise we would end up coming up with wrong solutions even if they are unique.

Thanks

• RETROSPECTIVE

My Words

"Thank you for checking out this project. My main focus was to make people aware about the benefits of incorporating healthy snacks into daily life and preventing them from diseases.
Explore my other projects where I tackle diverse challenges with my design solutions."

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